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RSE Founder Featured in New York Times

The Social Network That Gets Down to Business Joanna Wiseberg began Red Scarf Equestrian, which makes stylish handbags and other luxury goods for horse lovers, two years ago, just as the economy plunged into recession. Nevertheless, Ms. Wiseberg was soon meeting people who invited her to showcase her goods at elite places like the Cannes Film Festival, the Monaco Grand Prix and a luxury goods conference in China. Now, she said, Red Scarf Equestrian, based in Toronto, is poised to take off. “My business is a niche within a niche, and I opened at the worst possible time,” Ms. Wiseberg said. “You try and push a ball uphill.” Her tool was LinkedIn, the social network for business professionals that is...

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Equestrian Lifestyle Magazine Review of Red Scarf Equestrian Bags

The Creations of Red Scarf Equestrian For years companies like Gucci have taken their inspiration from the equine classics and created some artful collections. It would seem that the tides are turning and the equestrian community is sprouting some of its own designers that are shaking up not only the qualityof products in horse circles, but promoting product that has a dual purpose both in and outside of the world of horses. Red Scarf Equestrian was created by Joanna Wiseberg, a newcomer to the equine industry, who designed this line of luggage exclusive to the equine consumer. Not so surprising, it is quickly finding its way into the mainstream due to the careful thought put into a top notch product. Joanna...

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